The world of entrepreneurship is a wild and crazy ride. From hiring, training, educating and empowering, today's small businesses are faced with a multitude of hurdles. Without a clearly defined purpose, navigating the ups and downs of owning your own business can be daunting at best. A marketable brand is the best first step to success but performing beyond what people expect is what makes a truly great company. Legendary companies were built on an idea that many people can relate to but they execute in a way that no one has thought of. Listen in while I discuss our approach to being a lifestyle brand before being a beer brand in an effort to build a community driven, sustainable business.
